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What makes Apple a great brand?

Unpack Simplicity. Apple has mastered the art of minimalism—where product aesthetics, user interfaces, the brand logo, support functions, and even advertising are stripped down to the fundamentals. Products have simple, clean lines, with even simpler, self-explanatory names.

What is Apple's brand identity?

Apple's brand identity is synonymous with premium quality, exclusivity, and attention to detail. By selectively choosing which projects to pursue, Apple can prioritize quality over quantity.

Is Apple's brand the key to its success?

Apple is one of the leading branding companies in the world. Marketing experts like Marc Gobe argue that Apple's brand is the key to the company's success. It's got nothing to do with products like the iMac or iPod. View Slideshow Ask marketers and advertising experts why Mac users are so loyal, and they all […]

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